The trailer for Showtime‘s upcoming documentary The Show, released on September 1, features some behind the scenes looks at The Weeknd‘s Pepsi Super Bowl LV Halftime Show.
The documentary, produced by Pepsi’s in-house content studio and Boardwalk Pictures, chronicles the making of The Weeknd’s 12-minute February 2021 performance at halftime.
Hamish Hamilton helmed the show, which was executive produced by JAY-Z, Desiree Perez, Jesse Collins and Roc Nation, and directed by Emmy nominee Nadia Hallgren.
“This documentary is a unique glimpse into the passion, work and cinematic mindset that went into the creation of the show,” The Weeknd said in a statement. “It extends the narrative for fans and viewers who like to get lost in how the historic show we all grow up watching is built.”
According to MRC Data, the Weeknd saw a 41% surge in streams after his performance at the Halftime show.
The Show premieres September 24 on Showtime.
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